Google uses a multitude of factors to determine the ranking of websites in its search results. Some of these include:
- Content Quality: Engaging, relevant, and well-structured content boosts rankings.
- Backlinks: High-quality backlinks from reputable sites improve credibility.
- User Experience: Fast load times, mobile responsiveness, and easy navigation enhance user experience.
- Keyword Optimization: Proper use of keywords related to your niche is crucial.